HowlandMoser_MarketingFear

Why Your Healthcare Marketing May Suck: Fear

Think about the most memorable health insurance ad you’ve ever seen. Go ahead. No, seriously. Think. Hard. Still thinking? If your mind is a haze of pale blues, bright greens, white teeth and Gaussian-blurred edges, you’re not alone. That’s because most healthcare advertising is helplessly interchangeable. Take an ad, plop another healthcare logo on it…

Continue Reading →
HowlandMoser_MedicareRegulations

Why Your Healthcare Marketing May Suck: Regulatory Intimidation

For well over a decade, I have read, re-read and read again marketing regulations from the Centers of Medicare and Medicaid Services (CMS) and departments of insurance (DOI) from at least 30 individual states. They were always an interesting read because their rules rarely synced with one another, and it seemed like they changed about…

Continue Reading →